When it comes to the digital marketing environment, a website is the centre of that world, the convergence point of all digital rivers. The good thing is that the bulk of traffic sources of any website is organically generated. However, some business owners tend to ignore search engine optimisation (SEO) during the design process of their website until after they are through with the task. As a result, most websites end up lacking organic traffic. The best way to avoid this scenario is to ensure that SEO is included right from the point of the design. If that is done, a website can be an unrivalled digital marketing machine.
15 Nov 2021
Optimizing a site's on-page SEO is something that can be, and should be, built into website design. For instance, targeted keywords should be in the H1 heading, and title tags and meta-descriptions should be used for photos and videos. Navigation, too, should be clear and straightforward.
9 Oct 2021
The most popular way of using the internet now is via a mobile device, making it more critical than ever to ensure a website is mobile responsive. Mobile-friendliness is an important ranking metric for Google, and a website that isn't optimized for mobile usage is doomed to fail.
29 Aug 2021
Website speed is an integral part of Google's algorithms. The best-looking website in the world is of no use if it takes so long to load that users abandon it before they even see the home page. In short, a slow website will increase bounce rates and impact Google rankings.