When it comes to the digital marketing environment, a website is the centre of that world, the convergence point of all digital rivers. The good thing is that the bulk of traffic sources of any website is organically generated. However, some business owners tend to ignore search engine optimisation (SEO) during the design process of their website until after they are through with the task. As a result, most websites end up lacking organic traffic. The best way to avoid this scenario is to ensure that SEO is included right from the point of the design. If that is done, a website can be an unrivalled digital marketing machine.
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